DETROIT, MI./Oct. 26 – The Detroit Water Ice Factory, downtown Detroit’s successful philanthropic dessert store of S.A.Y. Detroit charities, will celebrate a fall launch of a new product line beginning at noon Tuesday, Oct. 31 at its flagship location at One Campus Martius (1014 Woodward Ave.).
From noon to 6 p.m., customers can enjoy free samples of DWIF’s own freshly-made gourmet “Brown Bag Popcorn” in an array of flavors that include “Cheese Louise!” “Butter Me Up,’’ “Carmelicious!’’ and “mmmmmix!” (cheese and caramel).
Free samples of new flavors of DWIF’s popular rice pudding will also be available as the store celebrates the re-launch of that product.
“As the weather gets colder, we’re thrilled to expand our delicious dessert offerings to include hot gourmet popcorn that we make everyday in the shop,’’ said S.A.Y. Detroit founder Mitch Albom, who will be available for interviews at noon at the store. “We’re also introducing a gourmet line of rice pudding flavors. Both of these are available in easy carrying containers so people can take them back to their desks at the office and enjoy a great afternoon snack.
“As always, all of the profits we make go to help our fellow Detroiters, so we’re really happy to be able to offer even more delicious ways to help our fellow citizens.”
The DWIF, which opened in August 2015, follows the “Newman’s Own’’ model of philanthropy, offering delicious frozen dessert and other products with the sole goal of raising funds to help others. All profits benefit Detroit’s neediest citizens under Albom’s S.A.Y. Detroit umbrella of charities.
DETROIT — Doug Watson isn’t a carpenter by trade—he’s a longtime electrician at The Conti Corporation—but he raised his hand anyway when he heard that S.A.Y. Detroit needed some work done at its Detroit Water Ice Factory in downtown Detroit.
The request: Install a third row of trim designed to hold a slew of celebrity photographs at the frozen dessert store at Campus Martius, where all profits benefit Detroit’s neediest citizens under Mitch Albom’s S.A.Y. Detroit umbrella of charities.
“I’ve been in the business long enough that I know how to do a lot of different things,” Watson said. “I’m glad that you contacted me, but I’m especially glad that it worked out well.”
The project, which was completed last week, was Watson’s first since joining the Detroit Muscle Crew II last spring after Albom formed the all-volunteer team of skilled tradespeople to help with S.A.Y. Detroit’s physical projects and endeavors. (You can sign up to become a member here.)
Watson said that he had so much fun, and that Albom was so grateful, that he decided to donate the materials for the project himself, a value of $143.
“It was great teamwork all the way around,” Watson said. “Bedrock (which provides the DWIF space for the store) even sent a guy over to help me, because it was a two-person job.”
In town for the world premiere of the new movie, DETROIT, actors and starsPeyton ‘Alex’ Smith, Nathan Davis Jr., Joseph David Jones, Ben O’Toole, Tyler James Williams, and Ephraim Sykes made a special appearance at Detroit Water Ice Factory to celebrate Detroit’s 316th birthday. After receiving some fast training from Mitch Albom, the film’s stars scooped free water ice for the first 316 people who stopped by, and gave away a pair of tickets to the film’s premiere that night at the Fox Theatre.
Mark your calendars for Thursday, May 25th – Detroit Water Ice Factory is opening a summer-long pop-up at the Franklin Cider Mill and scooping up free water ice for the entire day beginning at 2pm.
Here’s what you need to know about the new pop up location:
Season: May 25 – August 20
Hours of Operation:
Monday – Friday: 2pm – 10pm
Saturday: 12pm – 10pm
Sunday: 12pm – 8pm
What’s on the menu:
Your favorite D-Ice Flavors
Almond Amaretto Tofutti Pie (reimagined from Hogan’s)
Why you’ll love it
A cool tent put up by the Detroit Muscle Crew II
Sit by the stream and enjoy scenic views
Tables and seating
When Tori Weingarten decided to research the Detroit Water Ice Factory last fall, she did so with one idea in mind: She wanted to find a unique product that would stand out among the rest.
As it turned out, the DWIF was a winner for Weingarten this year. The Bloomfield Hills High junior routinely placed and won awards pitching the product in her sales competitions in forensics during the school year, culminating with a third-place finish at the Michigan Interscholastic Forensics Association State Tournament on April 28-29 at Eastern Michigan University.
“The deciding factor was the amazing giving back campaign,” Weingarten wrote in an email to S.A.Y. Detroit. “I loved promoting a Detroit product, and this bonus of discovering a place where 100% of the profits go to S.A.Y. Detroit charities sealed the deal. I had found the perfect, unique dessert company and knew it would be a winner.”
Also known as competitive speaking, forensics features debate, public speaking and performance in an array of categories.